Many logos are simple images. A logo does not have to be representative of the products of a company. The 3 stripes are for Adidas - they don?t have to add tennis balls to their logo to make it clear what the brand and products are. The Mercedes Benz logo cannot be described as a car. Likewise, the McDonalds Golden Arches? are not hamburgers. In fact, trying create a logo that looks like the product can lead to disaster more often than it should. A car is difficult to scale down to a small business card size, but a Mercedes logo is easy. You can pick up any brand logo, be it Nike's right or McDonald's M signs, and you'll see that they appeal not only to your eyes but also to your mind. It is easy for your mind to register them as soon as you see them. In order to establish a corporate identity on the market, it is important to create a logo which appeals to both eyes and mind. A great logo designer will always try to create a unique logo that has never been seen before. This design is fresh and will excite the viewer, making it memorable enough to last a lifetime. Your logo does not necessarily have to be complicated or a portrait-in-miniature of your company. Look at successful logos. These are the ones that you can easily recognize anywhere and instantly. You'll notice that they all have simple designs such as the Nike Swoosh and the Macintosh Apple. Although none of these logos represent the actual business of a company, you will know who they represent. A logo should be easy to remember. Good logo design are important because they should stick in the viewer?s mind and be easily linked to the brand. This can be achieved with simplicity and appropriateness. It is vital to have a good logo design. You can see the importance of this by looking at the amount of time and money that large businesses spend on it. Why do you want to create this new design, and how much can this design cost? Always keep this in mind. Don't create a new business logo design just because you feel it. To determine if your current design is reaching the right market, do a thorough market research. If it has not, you can still request that the logo design be modified. Also, check out the impact of this new business mascot on the market. You also need to determine if you have the finances to pay for it professionally. This was possible thanks to a logo style. You identified, memorized the brand and chose it. Can any marketing tool be so cost-effective? It doesn't require a large investment. The representation of your logo will do all the rest. There are many ways to go, but your campaign logo will be the foundation. You can ask someone with a background in design to create your logo. You can give a rough idea of what you want the logo looking like and ask the person to create the final image. This is another inexpensive way to create a design that will make its mark for your business.