For a unique logo that you are proud of, it is best to hire a professional designer. While it might be cheaper to simply find a photo on the internet and use it for your logo, some images are subject to copyright and may have been used by others. You can easily copy other designs from the free templates. Your logo is the face of your company. A professionally designed logo will make your company stand out. Many design software come with clip art but you should only use it as inspiration. Many of these clipart may be generic shapes that have been used in previous logo creations. If you want to trademark your logo, it might be difficult to use generic shapes in your logo. Your Design will be used everywhere you advertise. It is essential to have a business card that you can use for marketing your company. It will be needed for your flyers, brochures, flyers, and notebooks. If your company plans to expand its online presence, your logo will be your only identity. There are basically 3 logo styles you can consider - logotype, woodmark and abstract mark. For the best results and options in usage, I recommend combining logotype with woodmark. This is because it would not be easy to identify the corporate identities of new companies if there was no text. Many logos can be reduced to simple images. Notice that a logo doesn't have to represent the products of a brand. The 3 stripes indicate 'Adidas.' They don't have to add tennis balls or other symbols to the logo to communicate their brand and products. The Mercedes Benz logo cannot be described as a car. Likewise, the McDonalds Golden Arches? are not hamburgers. In fact, trying create a logo that looks like the product can lead to disaster more often than it should. A car is difficult to scale down to a small business card size, but a Mercedes logo is easy. It's important to know what makes a good logo and be able to identify good logo design before you get started. A logo that is effective will be simple, accessible, appropriate, distinctive, and communicative. Its design will not lose its appeal or become outdated. If your logo design is not professional and of high quality, your customers and competitors will see it as unprofessional. This will prove detrimental for the growth of your business. Your customers won't be convinced to buy your products.