It's the same for you if you create a low-quality logo for your business. Your products or services will never be considered high quality. You will never win the trust of your customers. You won't convince your buyers that you are committed to the highest quality standards. No matter how persuasive your argument may be, a low-quality logo can still prove to be a problem and cause your market to lose trust in you. What do you want? Can you live like that? What will happen to your business if you allow such negativity to pervade your company? You need to invest in your logo if you want to avoid this and build a positive reputation. Logos are not only used in print ads or TV commercials, but also appear on phone apps and even coffee mugs. This means that the logo must be versatile and can look equally good in black-and-white as it does in colour. It should look equally great when it's only a few centimetres tall as it does when its actual size is a few feet. If logos are designed to be dynamic, they can easily be adapted for display on any medium. Avoid clutter by keeping your design simple. Use simple geometrical shapes so that social networking sites can put the logo as thumbnails or icons. It will help you communicate your intended message effectively with your targeted audience. Avoid using clip art since it will make your logo look cheap and amateurish. If you are trying to come up with a logo design , logo, try to draw it in black first. If the logo looks good in dark, it will be great in color. On the other hand, a poor brand design will not look good even though it is used with the most attractive colors. It is vital that you add color to the design only at the end stages. Any of these ideas can be drawn with pencil as often as you can. It's best to start with black and white logos. It's a practical way to distinguish between stronger and weaker designs. If you're not going to use type-based logos, you can use images that are relevant to your brand or business. If your business is to sell electronics, make sure it's evident in your logo. If you don't have an alternative logo, which is usually a logotype, you should avoid complicated logos. Some logos with complex designs are not suitable for reproduction on certain mediums, such as embroidery on fabric. In such cases, a text-based logotype or alternative logotype would be helpful.