Let me ask, have you ever seen a brand with no logo? I bet not. This means that logos matter for businesses. Small businesses and start-ups will be able to see the importance of a logo if they have one for their business, such as Fortune 500 companies. Well, it may be small in terms of its size, but it has a significant role to play in terms of making a business successful. A logo is essential for any business. Another thing logo design software can't perform is research for clients. They can't analyze the market logos and then recommend how to design your logo. So you will be left to your own devices and your limited design knowledge to create your brand's identity. If you do not have any design software with you, you can always fork out a bit of cash and use online software specifically tailored for those who want to design their own logos. For $30, you can have access not only to software but also thousands upon thousands of fonts and clip art that you can use to make your logo. Here is the key to logo design. You want to create a logo once and not need to re-design it every year. It should have some longevity, which means there should be a considerable amount of thought and research involved. It is also a graphical element in most cases so it should be designed and developed by a graphic designer. Some might say that it is better to hire a professional or an experienced designer. However, this is not always the case. An amateur artist might have a great design idea and it could work well for you. The design should be appropriate for your brand, regardless of who you work alongside. If your designer creates a striking design that incorporates an aspect about your company, that's great. Just don't insist on this at the beginning. Learn from and be inspired by logo artworks by other designers. Try to find out the ingenious creations and also the shortcomings of their work. But don't copy them. Refer to the next tip. To answer the question, we first need to understand why we need it. What we learn from big and successful companies is that your logo is the most vital piece of design when it comes to creating your brand identity. It is also known brand identity design. It should be able to enhance and strengthen your corporate image and communicate the company's attitude to viewers. So that people can understand what your business is all about and what the core values of your company are, they can look at your logo.