For a logo to be successful it must be distinctive and memorable. It should be designed in such a way that it adds value or prestige to your product. It should be original and catchy. The style and choice in colours must be appropriate for the company that it represents and can be reproduced with high quality. A striking logo design refers not only to its appearance but also to the message it sends. If both these things are able to make your logo meaningful and compelling then it will surely boost your business. If your logo isn?t appealing, it won?t be able attract your target customers. It will not be able to give your company a credible brand in the industry. It will cost you nothing to create a logo. Hiring a freelance designer is another choice that you have. However, before you hire a freelance designer. Ask yourself, "Can you evaluate the work a designer does?" Do you know if the experience he is quoting, he actually has that much experience? You have the same risk with freelance designers as you do with design contest sites. Because they don't always provide samples, you can't determine if they are authentic or have the experience to judge their creativity. The company that you choose to create your logo must offer a 100% satisfaction warranty. This way, they will work on your design until you feel completely satisfied. These companies offer unlimited revisions to ensure that your logo looks the way you want. Check to see if the company offers this guarantee. You don't have to make the design all colorful and bright. Your client might just want the punch line included in the design. It's a good idea to communicate with your clients and get to know them first. They may ask you to create both a black and a white logo. So, don't rush and understand the needs first. Your logo is your corporate image and should reflect professionalism. It is a symbol you can use to gain the trust of your target audience. Because it has so many achievements to make, an amateur is not the best person to design it. It is similar to someone who doesn't know how to fix a car but has a manual. This is something that can make you client very happy. Ask for more time, but submit the design by deadline. Promise to submit, let's say, 3 logo design concepts, but submit 4. These little things can make your client very happy. It is always advisable to ask for more time and keep extra time in your hand. The creation of a logo design takes creativity and may take longer than you think. It's always a good idea to have extra time on hand. You can also make your client happy by delivering it on time. K.I.S.S. Online business success is a matter of fact, and K.I.S.S has become the new mantra. It is not necessary to have a hi-fi design logo that is visually pleasing but does not leave a lasting impression. All the major brands have simple logo designs that are easy to remember. For instance, Mercedes logo, Nike, McDonald's, Adidas, Honda and so and so forth are all simple but yet effective in leaving a long lasting impression on the viewer's mind. So the golden rule is to try not creating an over-exuberant design but a simple one that resembles your company image in the best possible way.