You should do your research to find a professional design company that will design your ideal logo. To help you select the right company for your business' logo, we will discuss the characteristics of professional designers. Many logos are simple images. It doesn't necessarily have to represent the products and services of a business. The 3 stripes indicate 'Adidas.' They don't need tennis balls to make the logo clear about their brand and products. The Mercedes Benz logo cannot be described as a car. Similarly the McDonalds Golden Arches? are not hamburgers. It's not easy to make a logo look like a product. However, it's easy to scale down a car to a business card size. The Mercedes logo is an exception. Online software is available for those who don't have the right software to create their own logos. For as little as $30 you can have access to not only software but also thousands of clip art and fonts, which you can put together to create a logo. One way to ensure that your logo is versatile is to start your logo design process with just black and white. After the black-and-white version has been approved, don't look at colors. Color can have a significant impact on how we react to things. Logos should never be chosen based on emotions. Never forget to request your graphic designer to give you a copy of your logo in vector graphics. You will be able modify the size of your logo according to your needs without losing any details or image quality. The great thing about vector graphics is that it takes up a smaller amount of memory space on your personal computer. Care should also be taken in selecting the colours for your logo. It is best to only use the CYMK/RGB color methods. This will ensure that your logo looks as good on your website, as it does on printed marketing materials. Make sure your logo is also presented well when it comes to black and white printed marketing materials and the like. You may need to fax corporate materials printed on letterheads that include your logo. This will ensure that it arrives at the right end. You need to hire a professional designer to design your logo. A creative designer will provide you with different ideas, also known as concepts to clear your mind and help you decide what sort of logo will be perfect for your business.