Originality: Your logo cannot be copied from another. Though it must be unique, other logos can be used as inspiration. This logo cannot be copied in its entirety. Start your logo design in black and white. This allows you to focus on the shape of your logo. After the black-and-white version has been approved, don't look at colors. Color can have a significant impact on how we react to something. Logos should never be chosen based on emotions. You can have your logo printed on various items such as key chains, keychains, magnets and pens if you do offline marketing. So, when you will giveaway these items, you will be able to promote your business. People will remember your logo if they see it. Your logo will be visible on their cups of coffee. When they will use your pen with your logo imprinted on, they will again remember your business. Now you can see how your logo can make your business famous. This is the power of this small design - It makes your business memorable. After you've learned all about the various cool options, it's possible to start creating your own logo design. There will be one problem. Although it is easy to use and you will quickly become familiar with the tools and the interface, you won't be able create a logo design that represents your business accurately and looks professional. This is something you won't get from the software. The best option is to first make your design in black. If your logo looks great in black, it will also look great in other colors. Conversely a poorly designed logo will never stand out even if beautiful colours or gradients come to its rescue. Online software is available for those who don't have the right software to create their own logos. You can access thousands of clip art and fonts for $30, which you can use to create your logo. Your logo should not be complicated. Many people believe that their logo must be complicated. But the fact is that your logo must be such that it can be clearly and easily understood by the people. Until and unless your costumers won't understand your logo, how can they be able to understand your company.