I recommend that logo designs are as simple as possible, unless you are designing a family crest or a coat-of-arms. Look at logos for Shell, Mercedes, Target. They are easy recognizable, easy remember, and easy to describe. They keep their logos' historical goodwill and corporate identity intact through subtle logo updates. I recommend that logo designs are as simple as possible, unless you are designing an emblem or a family crest. Deckchair's designers are highly skilled in logo design. As with any design process, the more information that you provide us, the quicker we will create a design that fits your requirements. Make sure that you are aware of what your competitors are doing and see how their logo or brand is working or not working for them. Most logos of the branded stuff if observed carefully are in Black and White which are not really considered as colors in the designing world. B&W can be a stylish statement and has its own charm. But if you do feel like using colors in your logo design then make use of a good color scheme so that it can give your logo a professional look. For example, using pink/blue/white for a toys company logo is fine but not for a logo that will be used by a lawyer's office. It is worthwhile to select a fitting background color for the logo. There are many reasons you should have a company logo. Logo design will make it easy to identify your product. This will make your business stand out wherever you are. You can compare your business without it to someone who doesn't care about grooming or looks dirty. Would you think people will like you having this kind of look? Certainly not. It is the same with logos. If your logo doesn't have a pleasing and appealing look, your business won't appear trustworthy and reliable. You might be wrong to think that your logo strategy is only created on the design boards. Your logo design creation process could start in your own living room. You may find logos on products in your living room, bathroom and kitchen. You should also not hire your neighbor's son to do a design course. What knowledge will he possess about corporate identity and brand image. How will he enable you to compete against large organizations with visually stunning logo designs. An amateur designer won?t be able understand such things. He will only want to create a little bit of design after understanding the concept to the fullest extent of his abilities. The message that you wish to convey to your end users should be kept in mind while creating your business logo design. A design that speaks to them through a photograph is a good idea. Let your logo design represent the company you work for. Remember to convey the message clearly. Don't confuse your users with a design that is difficult to understand.